I recently stumbled upon this Twitter account, Saved You A Click. The owner is fighting back against clickbait, which is a relatively new term for attention-grabbing headlines that do not give the reader enough information, forcing them to click the link to learn more. He reads the articles with sensationalist titles and sums them up or provides answers so that followers do not have to click on the links.
With so much information online, a major problem for brands and advertisers is getting user attention. As advertisers and marketers, we spend time creating the online content, graphics, websites, etc. that grab user attention and create some type of value for them, leading them to click through and investigate our brand. While Saved You A Click may reduce click throughs and online advertising revenue for a number of sites, I find it refreshing.
Many of sites that the account attacks are places like Huffington Post and Buzzfeed that use titles and photos to make readers curious enough that they must click to find out more. These sites often underestimate the reader, and I am glad that some backlash against using clickbait has occurred. The Onion has come out with a fake clickbait website and Facebook has promised to remove many of these links from the newsfeed. These reactions, and accounts like Saved You A Click, show that sites cannot underestimate the reader and may have to start becoming more creative in how they attempt to capture our attention.