News Media

When searching for news, political affiliation continues to play a role in which of the five largest news outlets a reader will visit. Fox gets the attention of almost half of conservative readers, while CNN, MSNBC, NPR and The New York Times share similar percentages of liberal readers (Pew Research Center). The concern here is not that one publication has a monopoly on news, but that political affiliation leads users to turn to just a few sources for news and opinions.

In terms of how people get their news, it appears that most readers use whatever platform is most popular or convenient at the moment (Associated Press Institute).  Right now, this platform is Facebook, as almost a third of the general population uses the social platform for news (Pew Research Centers Journalism Project). Platforms like Facebook use algorithms to interpret personal data and decide which news a user would most care about. These trends, combined with the aforementioned fact that readers tend to seek out news that they agree with or have an interest in, all point towards the future of personalization of news.

Like all other digital information, news will become more personalized to a specific reader in the next few years. Data collection on news reading habits will increase so that a service can provide the exact content that a user desires. These collection habits may become so refined that a news outlet could provide news specifically for one person based on their previous news consumption (Finley). A digital platform will exist that shows users a feed of this content, updated throughout the day. This platform will not necessarily take the place of existing publications, in fact it may pull from those outlets to create a newsfeed, but readers will appreciate a platform with all the desired content in one place.

Finley, Klint. “In the Future, Robots Will Write News That’s All About You | WIRED.” Conde Nast Digital, n.d. Web. 20 Apr. 2015.

“How Social Media Is Reshaping News.” Pew Research Center RSS. N.p., 24 Sept. 2014. Web. 19 Apr. 2015.

 “Political Polarization & Media Habits.” Pew Research Centers Journalism Project RSS. N.p., 20 Oct. 2014. Web. 19 Apr. 2015.
“The Personal News Cycle: How Americans Choose to Get News.” American Press Institute. N.p., 17 Mar. 2014. Web. 20 Apr. 2015.

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